The theme design evokes a sense of motion and freedom. Mobility provides mobile computing solutions, and thus needed something which communicates the idea of freedom to use information on the go. Many companies in this sector incorporate a Palm device or a cel phone into their logos and documents, so much so that many of their presentations are almost indestinguishable, except for the name. In order to stand out, Mobility wished to use both graphic devices and photos out of this norm. It was decided to use a sports car for the idea of mobility, and this particular image was chosen for its "blue sky" freedom quality. Add to that the graphic devices and fonts, and a distinguishable visual kinetic energy emerges.

The image below is a clip from a document cover sheet. Not all the document designs have been included, but this should give you a sense of what they look like.

Images
mobility Cover Logo